The team at Capitl are debt strategists for accelerated freedom.
A boutique firm that specialises in mortgage reduction and debt management through property investment.
This rebrand was an incredible opportunity for us to align the visual identity with the vision of the company. We wanted to modernise it but not lose sight of who the target audience is.
Defined by the heavy use of black with white - the brand identity reflects clarity, transparency and trust. We also introduced a lightning bolt blue as a highlight colour to inject some personality and set the right tone.
Our custom icon work was a crowd favourite for this project. Using the circle from the logo we reproduced it into a set of icons that illustrate various aspects of the business and customer journey. Very impactful.
Website Design & Development