After returning from America, adventure Film-maker Alex Clapin wanted to establish his new business in the Australian market and needed a brand to reflect this.
This brand places emphasis on texture and contour as a way to own its Australian origins. The South West holds huge sentimental value for Alex, and so we were tasked to include this region into the visual identity. The line work of the logo represents the Stirling Mountain Range and also the ocean in a light abstract manner.
The identity has a hand illustrated topographic map of the Stirling Ranges too which adds a rugged and textured vibe to the brand. On printed collateral this is debossed to further provide a textural sensation to the brand.