We like to think that we approach every branding project holistically. Branding is sooooo much more than just a pretty face, it is the look, the sound, the feel, the vibe and the value. So when we were approached by a holistic nutritionist for a new branding project, we were excited to see what happens when a holistic approach meets a holistic guru....total magic of course!
This branding project started with brand name generation. This is becoming more of a challenge these days as the small business boom means that often dream business names might already be in use and copyrighted...and don't even get us started on domain name availability!
So after some deliberation we chose Nourished by B. This name perfectly captured the brand vision we had planned out with Brooklyn. This branding project was for a holistic nutritionist business, so we really wanted the name to feel personal and enriching.
We adore how this logo turned out. We created numerous layouts for the same logo to allow it to be optimised with each utilisation.
The colour palette was a crucial aspect for this brand. We chose colours that reflect the Pacific North West of Canada (where the client lives). The colours have lovely connotations of nature, authenticity and richness. The business cards were printed in each of the brand colours with perfectly reinforced the brand.
The website was the biggest platform we used to pull together the branding for this project.
All the colours and the logos look incredible across this multi-page ecommerce website.
This website had to be really user friendly and extend itself to natural lead generation as the core of this business was online. We are stoked with the outcome and cannot wait to watch this brand grow.