It is a pretty great day when a florist approaches you for a branding project. I finally get the chance to delve through the thousands of floral industry inspired pinterest boards I have been working on for years.
The brief for Olive + Finch was simple and perfect. It was to be feminine with the feeling of warmth and homeliness. Mustard yellow, burnt butter and rich greens were to be the colours used across this brand...easy to say that I was in heaven.
For the logo I wanted to convey the feminine touch through this beautiful hand script font. It has a lovely flow to it and it is easy to imagine how loving and warm the person behind it must be. I added the little silhouette of the finch to the logo and decided to design an olive branch to be used as an extra design feature, rather than being part of the logo.
To suit the natural vibe of the brand we decided to print the swing tag business cards on 100% recycled stock. The strong texture and earthy tones perfectly match any flower bouquet. For this same reason we opted for white ink to be letter-pressed onto the card, removing the colour off these cards was done purposefully so that it would not clash with the flowers. In turn these cards perfectly compliment the band palette.
And finally we tied in all the branding on the e-commerce website. Here the visual and verbal identity of the brand are combined to reflect the true brand personality and values. The overall feel of the website is warm and friendly. It has been optimised for mobile and is therefore user friendly on any device.
We adored working on this project and we can't wait to watch this brand grow.