Ghost Racks have been making a name for themselves for a while now, but as their business grew their brand became diluted and didn’t truly reflect the awesomeness of it. So we started this project with an intensive brand workshop - getting to the nitty gritty of who they are, what they stand for and who is their audience - defining and redirecting their brand to where they want it to be.

Ghost Racks are an Australian owned and operated company that combines thoughtful design with quality materials to create unobtrusive display short “what you don’t see is what you get”. Similar to fine art, sporting equipment has the ability to inspire and ignite passion in us, so why not display it somewhere you can see everyday. Whether it be a vintage board or high-performance bicycle Ghost Racks is your solution.

> brand strategy
> e-commerce website
> design collateral

Ghost Racks