Medico Finance Australia is certainly not your average medical finance broker! We adored working on this project as it was proof that because the industry standard looks a certain way doesn't mean everyone has to follow.
The team behind Medico Finance Australia were willing to try something new and stand out from the crowd - and we are so glad they did!
The brand came so naturally as we picked up on the personality of founder and CEO Jared Engwirda. It needed to be unique, fun, a bit quirky but with some undertones of professionalism.
We used the logo palette religiously across the brand to pull everything together. Especially when creating the illustrations. We wanted it to be obvious that these were unique and custom design to Medico Finance Australia.
> visual identity
> verbal identity
> brand strategy
> stationery & collateral