Everyone has a personal brand whether they know it or not. It is an accumulation of how you act, how you talk what you wear, and what you do and the values you hold dear. All of these things add up to create your brand, which in turn impacts how you move in this world and who aligns with you.


When you have become a key influencer and expert in an area just by being yourself, then your personal brand becomes something you need to be aware of and also exercise control over.


This is exactly what we did with Rouxchelle Denton-Cooke. Rouxchelle has spent the last 15 years carving out a path as one of the worlds most renown pilates teacher instructors. It was our job to be able to capture everything that she is and put a logo, typography, photography, colour scheme, message, voice and values to it.


It was key that this was to be a premium brand that showcases Rouxchelle's expertise and education. We wanted to use a soft natural colour palette that is feminine but not "girly", so we opted for smokey blues, sea greens, nude pinks and soft brown.


This brand was a total pleasure to build and we cannot wait to see where Rouxchelle takes it in the future.

> visual identity
> verbal identity
> brand strategy
> stationery & collateral
> website

Rouxchelle Denton-Cooke