Being a part of the Credaro Wines project is something we are very proud of. This family winery has been around since the 1920’s and therefore the history runs deep.
We started this website redesign with a brand strategy workshop to ensure that we were bringing this project to light in the correct way. It was easily apparent that the family and history played a huge role in this brand, so we wanted to create a strategy around this but add something a bit extra.
For Credaro we coined the concept of ‘Farm to table(wine)’ - as a nod to their origin story of growing grapes for their ancestors' own table wine and how that has evolved into the production of the wine and food at the winery today.
We paid the utmost attention to how the website functioned in relation to the user experience we mapped out. Buying wine online needed to be made as easy, informational and enjoyable as possible.
The Art Direction we provided for the photography really brought this project together and allowed us to distinguish Credaro Wines from the competition.
Website Design & Development