GeoCue Australia are a subsidiary of GeoCue Group Inc (USA) and have been established to take advantage of the existing GeoCue customer base in Australia, and the region, and the very strong acceptance of UAV (Unmanned Aerial Vehicles) based technology here.

We had the opportunity to rebrand GeoCue Australia and give it an identity that sets it apart from its American counterparts. It was super important to modernise this brand to position it correctly within the tech space it belongs.

The overall brand identity is based on a dark-mode concept with a grid overlay to visually represent the mapping/LIDAR industry. Our consistent use of the green dot has become an iconic part of the brand.

Brand Strategy

Branding

Website Design & Development

Print Design

Digital Design

Custom Animation Graphics