KEIM Australia has been a long-term partner of LUMO, spanning brand strategy, identity, digital and ongoing marketing. From the outset, the focus was on clarifying KEIM’s position in the Australian market, shifting the conversation away from paint as a colour choice and towards paint as a material decision. This became a central idea that now underpins all brand communications.

We refined and strengthened the KEIM identity to better reflect the integrity and performance of the product. The approach is deliberately restrained and confident, allowing the material qualities of mineral paint to lead. This clarity carries through to the website, where we designed and built a platform that balances technical depth with accessibility, supporting both specifiers and everyday users to understand what sets KEIM apart.

Our role continues through ongoing marketing and content. We work closely with the KEIM team to develop campaigns, social content and SEO-driven articles that educate the market while building brand awareness. The focus is consistent: to challenge assumptions, highlight the environmental impact of conventional paints, and position KEIM as a considered, long-term choice.

The result is a cohesive brand and digital presence that not only communicates product performance, but reshapes how people think about paint altogether.

Brand Strategy

Branding

Website Design & Development

Print Design

Merchandise Design

Art Direction

Digital Design

Signage