Where Nature Leads Learning.

Mulberry Tree Childcare is a space where children can be children. The established West Australian childcare chain was turning away from the expected fantastic-plastic stylings and utilising upcycled furniture and nature inspired play equipment.

The visual identity we developed to reflect the nature inspired interiors of the centres, pivoting from the bright colours of other childcare facilities, Mulberry Tree embraced the natural, soft and calming colour palette creating spaces which embodied nature and reflected the living rooms of their homes.

Creative play was the centre of our strategy so we designed a custom pattern using leaves,  for this brand to use across all touch points.

Brand Strategy

Branding

Website Design & Development

Print Design

Art Direction

Digital Design

Signage