LUMO partnered with SparkUpCPG on a considered rebrand, focused on aligning the business more closely with its founder, Sherri Sparaga. With an established reputation and deep industry experience, the opportunity was not to reinvent, but to refine how that expertise is presented.

The brand strategy centred on bringing Sherri’s perspective and portfolio to the forefront. We repositioned SparkUpCPG to feel more personal, credible and experience-led, shifting the emphasis from services alone to the depth of thinking and delivery behind them. This created a clearer narrative that reflects the calibre of work and the level of partnership clients can expect.

We developed a visual identity that feels confident and polished, while still allowing the work itself to lead. The system is deliberately flexible, designed to showcase a wide range of projects without competing for attention. This carried through to a streamlined website that acts as a focused portfolio, making it easy to navigate, understand and engage.

The result is a brand that feels more aligned with the business behind it. One that puts experience front and centre, and gives SparkUpCPG a clearer, more compelling presence in market.

Brand Strategy

Brand Identity

Mini Website Design & Development