LUMO partnered with Vaughan Infrastructure on a full-scale rebrand, spanning naming, brand strategy, identity and digital. This was a foundational reset. We worked closely with the business to redefine its position in the market, including the development of a new name, alongside trademarking and domain securing to support long-term growth.

The brand strategy focused on clarifying Vaughan’s depth of capability and strengthening how this is communicated. From there, we developed a confident and considered identity system and logo that reflects the scale, precision and complexity of their work. The visual language is restrained and purposeful, allowing the work itself to lead.

We designed and built the website to translate this clarity into a digital experience. Complex services are structured in a way that is easy to navigate, while still carrying the weight and credibility expected of an infrastructure partner. Beyond digital, the rebrand was rolled out across every touchpoint, from documentation and templates through to on-site applications.

The result is a cohesive brand that feels aligned with the business today, while setting a strong foundation for where it is heading.

Brand Strategy

Branding

Naming & Trademarking

Website Design & Development

Print Design

Merchandise Design

Art Direction

Digital Design

Signage