We acknowledge that muted tones and earthy aesthetic has been very on trend in childcare as of late, however as with most trends, we are starting to feel a shift and it is moving in the right direction for this brand to be positioned as a leader.

Kids love colour, patterns, glitter and expression - give them the choice and they will choose something colourful over something plain any day. And this is what Village are all about. We wanted this brand identity to embrace the colourful and eclectic nature of the individual centres.

We wanted to instill a sense of creativity, thoughtfulness and play into the brand touch points. Making it a familiar space that is inviting, inclusive and reiterates that we are the village for your child...Rather than an institution. We achieved this through application of colour, patterns and illustration.

Brand Strategy

Naming

Branding

Website Design & Development

Print Design

Digital Design